Systemet
Start free

Is your website bringing in the customers it should?

Systemet audits your site with AI, the way nine specialists in strategy, design, content and conversion would. The free audit names what is holding it back. The paid reports explain each fix and the order to make them in.

Step 1 of 3
Free audit, no account needed
Your website. Your goals. One clear report.
01
Share your website
Paste the address and say what the site should do for you: more bookings, more inquiries or more sales.
02
We read it like a customer
We visit your key pages the way a visitor would. Nine specialists then review them against your goal.
03
Get one ranked report
See what is holding the site back, with the most important first. The free audit explains the top fix.
Who it’s for

For businesses whose website has one job.

Trades, salons, shops, studios, firms and non-profits. Any size.

What it solves
01
Stop guessing why the site is quiet
It looks fine, yet it is not bringing in the customers it should. We read it the way a customer does and name what is turning people away, with what we saw on your own pages as proof.
02
Fix the one that matters first
Not an 80-point checklist. One list, ranked against your goal, so your first hour goes on the change that counts. Free shows the list and explains the top one.
03
Get it done without a meeting
Essential turns every finding into a plan and a plain-language brief for whoever does the work: you, a freelancer or an agency. Send it over and it is clear what to do.
How it works

We start with your business, not your website.

Every point is judged against what you sell and what the site is for.

Every audit, in five steps
01
Reading
A browser captures up to five public pages. We keep text, links, forms and screenshots, and record gaps where capture is incomplete.
02
Understanding
First we work out what you sell, who buys it, where you are, and what the site is supposed to get a visitor to do.
03
Reviewing
Nine disciplines read the same evidence, each responsible for a different question. Each works from guidance for businesses like yours, and what is actually on your site wins.
04
Deciding
A final pass checks evidence, combines repeated advice and ranks recommendations by impact, confidence and effort. Anything we are unsure of is marked Worth checking, not recommended.
05
Reporting
It arrives as one report, in plain language, with the clearest insights first, what each one is for, and what to do about it.

Nine AI agents. One report.

Each a specialist with its own skills. All nine run on every audit, Free included, and end in one ranked plan.

Strategy
Agent
Reads your site as the customer you want, and finds where you lose them.
Skills: Messaging clarity
Product
Agent
Spots what a customer should be able to do here, and cannot yet.
Skills: Journey mapping, Booking patterns
Design
Agent
Flags the design problems that cost you customers. Leaves taste alone.
Skills: Visual hierarchy, Mobile UX, Calls to action, Accessibility
Content
Agent
Checks that your words answer what people need to know before they act.
Skills: Messaging clarity, Calls to action
Conversion
Agent
Follows the path to a call, a booking or a sale, and finds where people drop off.
Skills: Calls to action, Journey mapping, Booking patterns
Business
Agent
Looks at how your offer and prices come across against what you want.
Skills: Messaging clarity
Marketing
Agent
Tests whether a new customer can see why they should pick you.
Skills: Messaging clarity
Distribution
Agent
Checks how people find you through search, maps and listings, and how they come back.
Skills: Local discovery
Technology
Agent
Finds what is broken, slow or hard to use on a phone.
Skills: Accessibility, Mobile UX

Free until it’s worth paying for.

One audit, in levels. Start free and stop as soon as it stops being worth it.

Every report starts free. When yours is ready, you can unlock the next level on the same report and pay only the difference. One-time prices before tax. Nothing renews.

Start my free audit →
Free
Free
Up to ten findings named, the first one explained.
No account or card
What we understood about your business
Up to ten findings, named and ranked
The top priority explained with its evidence
See the Free report →
Essential
Most useful
$99
Every finding explained, and the plan.
Everything in Free
Every finding with its evidence
The plan: do now, do next, do later
A brief for each person doing the work
See the Essential report →
Complete
Coming
$199
Essential, compared with your competitors.
Everything in Essential
Three comparable competitors reviewed
Where you win and where you lose
What your category treats as standard
See the Complete report →
Expert
Coming
$499
Complete, plus what a rebuild needs.
Everything in Complete
The landing page specified section by section
Design tokens: type, color, spacing
Handover files your developer can use
See the Expert report →

Each report opens on a made-up salon so you can read it before you start. Complete and Expert are not on sale yet: their examples show what they will contain.

Need a person to design or build it? That is a quote per project, not a level.

Reach out about custom design →